Alex is a normal teen who goes to high school and is featured in The Emoji Movie. He is voiced by Jake T. Austin. He owns a smartphone, along with his friends and classmates, and their smartphones containing messaging apps contain Textopolis, where emojis live.
He gets nervous around Addy McAllister, and he gets excited if she sends him a text. At class, he starts thinking about what he should text to Addy in response. He asks for advice to his friend, and he tells him to be cool, and send her an emoji. He selects the "meh" emoji (Gene), the one with defects, and he makes the wrong face when he is asked to put his ordered expression, and they scan him. Addy, instead of getting a "meh" face as expected, she gets a different emoji. Alex, after realizing what have happened, starts making plans to get rid of his phone.
Later scenes are when Gene is in Candy Crush, and the app starts making the sound effects when you have a good combination on the game, and the whole class starts to laugh.